About us
Our story — family, craft and a purpose
NewMasterKids is a family project born from a desire to teach real STEM foundations at home without screens. We combine professional experience in software and product sales to create toys that are meaningful, educational, and built to last.
Carlos Founder
Software Engineer with 15 years of Full-Stack development experience. Carlos leads product design with a focus on translating software and algorithmic thinking into approachable, hands-on learning. (Carlos — LinkedIn)
At NewMasterKids, we believe learning is a shared journey where everyone has something to learn, and everyone has something to teach.
Sandra Founder
Commercial Engineer with experience selling products across multiple industries. Sandra leads product strategy, production and the customer experience. (Sandra — LinkedIn)
I believe meaningful learning begins at home, where children can explore STEAM concepts through hands-on, screen-free experiences that spark curiosity, creativity, and family connection.
Juan & Violeta
Our resident testers and inspiration. Two tech-curious kids who help shape every prototype with their questions, experiments and energetic play.
We live in a world that is changing fast, and learning STEAM skills early helps us understand technology and be ready for the challenges of tomorrow.
Quality & safety
Handmade craftsmanship and careful material selection.
Accessibility
Toys designed for a broad age range and for family play.
Responsible learning
Clear educational goals without promoting excessive screen time.
Local production
Made in the USA with care.
Vision
Our vision is to become a trusted reference in screen-free STEM education for families, offering thoughtfully designed educational games that bridge playful learning with the foundational thinking behind software development and emerging technologies such as artificial intelligence
Mission
Our mission is to design and handcraft high-quality STEM toys in the United States that help children and adolescents develop essential problem-solving, logical thinking, and collaborative skills through screen-free, family-centered play.
What parent say
More than just a joyful place
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